IDEA School of Design Grad 2025 Cohort 1 shares why they chose their 3rd year concentration
IDEA School of Design welcomes back the Bachelor of Design graduating class of 2025, Cohort 1! We asked them why they chose their 3rd-year concentration and wish them success as they embark on their 3rd year.
“I chose the branding concentrate because I love design - in particular solving clients’ problems through visual solutions. Bonus points if it looks cool in the end too.”
“Although I enjoy illustration and want to explore UI/UX design as well, I chose branding because it fills me with excitement! My teachers also pointed out during Dragon’s Den that my skills lie in branding. So, to me, the answer was clear: choose the one that makes me the happiest. That’s how I chose graphic design out of all the careers, and in the same way, choosing branding was not a tough decision!”
“I chose a Branding concentration because I am passionate about creating a design for a brand by making it unique. I believe that designers can change the world and make it a better place by creating inspiring, useful, and driving-change work.”
“The branding concentration piqued my interest because it offered in-depth classes in areas I want to improve on and am curious about. There were projects I could see myself taking to improve my copywriting skills for creating brand and communication strategies to designing rigorous graphic systems for campaigns to printed material.”
“I chose Branding. Why? I love the idea of creating an identity for something with meaning, ultimately bringing a brand to life. I have always been interested in logos and a brand’s style. With this program, I will be able to do just that. ”
“I went with the illustration concentration because I’ve noticed in the past couple of years just how much I crave more projects and love watching my illustration skills get better. Honestly, it’s the part of my studies that brings me the most joy.”
“I chose Open Concentration because it allows me to pick multiple courses from all the concentrations. It’s a good chance for me to explore my interest in the design field and prepare myself in a better shape for my future career.”
