IDEA Grad 2024 shares why they chose their 3rd year concentration
In third year at IDEA School of Design at Capilano University, students choose their concentration. Concentrations include branding, illustration, UI/UX and non-concentration. Check out this blog story to find out why IDEA Grad 2023 chose the concentrations they did!
“Capilano University’s Bachelor of Design in Visual Communication is a career-oriented degree for the next generation of creative professionals, with concentrations in branding, illustration and interactive design. ”
“As a self-proclaimed illustrator who loves storytelling and character design, I took a leap of faith and ultimately chose... Branding as my concentration!? When I thought back to what I wanted to achieve from my time in the IDEA program, it came down to the fact that I want to learn as much as possible. That included tackling my weakness in design and branding in the efforts to broaden my horizons for the industry.” — Natasha Lee
“I was torn between branding and UX/UI but I chose branding because I was most interested in packaging design.” — Yu-Hsuan (Megan) Lo
“I have been passionate about design long before I joined this program, so branding felt like the most natural choice. It's what I am most confident and comfortable in too. Pairing closely with the branding concentration with interactive, I hope it'll help give me additional tools and skills to design a strong and consistent brand.” — Imogen Pettyfer
“I chose the illustration concentration because I have always been passionate about painting and creating visually intricate pieces. I'm interested in telling stories through artwork and this concentration caters the most to that aspiration.” — Tara Asadi
“I chose the illustration concentration because i enjoy visualizing and creating stand alone pieces.” — Kelsea Vance
“I chose the interactive concentration because I want to create work that is not only visually appealing, but that is also functional and provides a meaningful and smooth experience for users. I find the whole UX design process, from problem framing to user research to wireframing and prototyping, to be engaging and fun. The process really pushes me to think and I am always learning so much from any research I do and any people I interview.” — Vylan Tran
“I went into open concentration because over the course of the last 2 years,I noticed that my interests and passions expanded far beyond illustration, which was the main reason I even went into this program. I wanted to learn everything at once and when the time came to pick our concentrations, I was as indecisive as ever.” — Valentina K
“I chose the open concentration because, though I'm interested mostly in branding, I wanted to improve my illustration skills and keep my options open for more learning opportunities.” — Jasmin Linton
“Interactive concentration, because I am interested in UI/UX.” — Yu (Lyren) Liu
