Cheyenne Manning wins You Can Now (YCN) design award to future proof tomorrow’s learners
Congratulations to IDEA School of Design Grad 18 student, Cheyenne Manning, for her You Can Now (YCN) design award. The challenge of the brief was to visually communicate the importance of learning - to future proof tomorrow’s learners. The next YCN annual will feature all the winning pieces.
Cheyenne created an app called Mentoo for the YWCA Mentorship Program in Vancouver and the Lower Mainland, and a series of lively ads promoting the program. The app fits with the YWCA‘s “... holistic, integrated programs and services, [that] help lift women and families out of poverty, provide the best start for children and create new opportunities for education, employment and leadership.”
The app is easy to use and allows youth to create a profile and apply for a mentorship in their local area. Cheyenne also designed an accompanying website.
Overview
- Client: YWCA Mentorship Program
- Business Objective: To create an ad campaign to complement an app that will encourage youth to download the app, to apply for a mentorship, and to continue to meet up with mentors in the future.
- USP: “Lasting and Growing Connections”
- Why Do We Matter: We promote connections between generations and inspire youth to learn and be themselves.
- Product/Service: Mentorships matchup program
- Values: Community, Education, Fun
- How Long: A lifetime investment, hopefully around for the next decade.
- Target Market: Youth ages 14-19 as well as mentors 20-40.
- Where: Vancouver and Lower Mainland.
- Message: Mentorships are meaningful and last.
- Personality: Adventurous, Vivid, Playful, Curious
- What Do They Feel/Think Now: Mentorships are formal by nature and may not necessarily benefit both the mentor and mentee.
- What Do We Want Them To Feel/Think: Mentorships are priceless, mentors are not just teachers, but friends.
- Why Should They Care: Mentorships are a way for youth to connect role models in a career they’re interested in.
- What We Want Them To Do: Sign up, apply for a mentorship, be matched with a mentor, make a lasting connection and continue to participate in mentorships in the future.
- Promise: We make the best mentorship matches!
- Benefits:
- Emotional: Confidence, Happiness, Pride
- Rational: Educational, Builds Social Skills/Life Skills
- Competition: Big Sisters
- Mandatories: Social Media Campaign
- Budget: N/A
Cheyenne writes:
One of the great things that resonated with me about YCN was the variety of problems (briefs) available for entrants to solve. I think this gives students a great opportunity to be flexible with their submissions. You can submit for more than one brief too. One of the challenges was tailoring my existing project to fit the brief. What it really comes down to is not just how your project solves the problem but how it will benefit the client and its target audience in the long-term. I’d highly suggest entering, as a winning submission gets featured in their annual and winners are invited to their ceremony in London.
About YCN
Established in 2001 — You Can Now (YCN) is an ever-growing community of creatively minded people and organizations, learning and doing new things together. YCN‘s annual student awards are centered on a collection of live creative briefs.
About Pearson Education & The Creative Challenge
To stay one step ahead of the future, Pearson invests heavily in technology and innovation, and works closely with teachers, students, parents, governments and employers across the globe.
The Creative Challenge was to to create a piece of visual communication that promotes the importance of learning beyond conventional skill sets, and developing life skills including:
• Flexibility
• Creativity
• Problem solving
• Entrepreneurship
• Teamwork
• Willingness to try new things
• Willingness to fail
While they are very open-minded about how the challenge is approached, the solution should celebrate the importance of personal future proofing through learning. The target audience for the solution is learners across the globe, aged between 16 and 25.
