Coralie Mayer-Traynor, Annika McFarlane and Rocio Palomar Robisco (IDEA Grad 2022) win the 2021 RGD Gravity Inc Student Award for Social Good Design with 'Bloc' Digital Wallet
Congratulations to Coralie Mayer-Traynor, Annika McFarlane and Rocio Palomar Robisco (IDEA Grad 2022) for winning the 2021 RGD Gravity Inc Student Award for Social Good Design with 'Bloc' Digital Wallet.
Check out this award-winning student interaction design project!
Onboarding mockup
“Bloc is a digital wallet powered by blockchain technology, and is meant for use by undocumented immigrants to budget, save and make payments from any location providing quick access to humanitarian financial aid and peer-to-peer transactions. With a recommended use of 2 years, Bloc’s mission is to provide financial tools for everyone to participate in the world’s economy. To make the app user-friendly special attention was given to branding, language, trust-building and the accessibility features.”
App Mockup
“Annika, Rocio, and I were briefed to create and materialize a social enterprise project. As a team of branding, illustration, and user experience majors, we were free to take on the challenges of an in-depth design solution addressing a problem close to our hearts.
Our original project consisted of a fleshed-out brand, stationary applications, an illustrated advertising campaign, and the Bloc app itself. I narrowed it down to the app-only when applying so the project would fit into more judging categories.
We’re all pretty happy (and surprised!) we won an award for our hard work and collaborative effort. It was worth going through application-process hell to fix Bloc up.”
App Mockup
“Working in a team was really great. It was nice to be able to play off of everyone’s different strengths to create something we wouldn’t have if we had just been working on our own.”
Features
Features
App Onboarding
Scroll screens
“Designing the logo was a huge challenge. We went through various different names and went through around 3 or 4 rounds of revisions and iterations. While it was sometimes disheartening I think it had a huge impact on the quality of the work. Overall, this project really taught me the value of working with numerous people and who everyone’s perspective can add to the finished product.
Also, Annika and Coralie are both incredibly talented and hardworking so it was a treat to work with both of them.”
Logo concepts
Logo refinement
Sketches and critique phase
Educator Support: Christina Lee Kim Koon
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
For all the 2020 RGD Awards of Excellence winners, see rgd.ca.
For more on Coralie see behance.net/coralie_mayer. For more on Annika, follow her on Instagram @annikamcfarlane.
