Prototypr publishes Evelyn Chua's interactive website redesign

Prototypr publishes Evelyn Chua's interactive website redesign

As a third year interactive design student Evelyn Chua was challenged to redesign a popular Vancouver food blog - in only four weeks. She chose to focus on one section of the site - local food guides.

Her case study was very successful and caught the eye of a Medium publisher & popular UX/UI website Prototypr

See her published case study on Medium. Congratulations, Evelyn!

UI Style Guide & Grid Demonstration by Evelyn Chua (IDEA20)

UI Style Guide & Grid Demonstration by Evelyn Chua (IDEA20)

We were tasked to redesign Scout, Vancouver’s leading food and culture website, and create an engaging experience exploring Vancouver’s food and drink eateries. It was an interesting challenge to rethink and reorganize how a content-heavy platform would present information that would be easily navigated. At the same time, it was fun working on the visual art direction to showcase Scout’s curated content through bold colours, typographic hierarchy and visually compelling photography.
— Evelyn Chua (IDEA20)
UI Layout by Evelyn Chua (IDEA20)

UI Layout by Evelyn Chua (IDEA20)

Project Background

Hungry for a design challenge? In this project we will follow an industry ‘waterfall’ process to complete a website redesign for a local food/culture guide. Gain a clear understanding of the full digital production process: strategy, wireframes, digital art direction, UI design, prototypes and developer hand-off.

Our project is inspired by the ‘Guides’ section of the popular Vancouver based food/culture website Scout Magazine. To celebrate their commitment to local food/culture we are going to propose a redesign of their local guides section. The goal of the project is to practice a waterfall website redesign process, commonly used in the industry.

We created a fictional brand named ‘Salt’ for this project, based off of the popular Scout Magazine. (All original content, writing & images © by Scout Magazine).

Project Deliverables

The final project is to be submitted as a process case study on Medium. Insert ALL items on the following list as images, screen recordings or embedded content. You must also include links to the full external item (ex: InVision based items).

  1. Strategy Doc (Image + link to Google Doc)

  2. Art Direction (Image + link InVision Board)

  3. Lo-fi Wireframes (Gif Screen Recording + link InVision Project)

  4. Mid-fi Wireframes (Images + link InVision Project)

  5. User Testing (YouTube Video)

  6. InVision Prototype of Hi-fi UI Design (Images/Gif + link InVision Project)

  7. UI Style Guide & Grid Demonstration (Images + link InVision Project)

  8. Case study (Medium Article)

IDEA18 alumni offer advice to IDEA19 as they begin industry practicum week 2 of 8 at agencies across Vancouver

IDEA18 alumni offer advice to IDEA19 as they begin industry practicum week 2 of 8 at agencies across Vancouver

IDEA Grad19 are ready for practicum lift-off!

IDEA Grad19 are ready for practicum lift-off!