The Beverage Packaging & Promotional Campaign Project gave students a chance to sink their teeth into some beverage branding, or to re-think an existing brand of beverage, either alcoholic or non-alcoholic. It gave illustrators a chance to showcase their talents in application. The accompanying promotional campaign also gave students the opportunity to consider how marketing strategy works in developing a creative approach that will connect with their target audience.

Check out some of the best projects from Vida Jurcic’s 2nd Year IDES 243 Design Studio I course. Shown above: Alpenglow Winter Ale packaging by Mena McGill.

About IDES 243 Design Studio I

This course introduces students to the fields of communication design, information design, and advertising, and to the role of design in business and marketing. Students understand the design process by analyzing design problems, working through creative briefs, creating appropriate design solutions, and developing rationales. Instruction in design-related software supports the course.