Kathrin Teh (IDEA Grad 2023) wins the 2021 RGD Student Trailblazer Award with 'Peculiar Pies Annual Report'
Congratulations to Kathrin Teh (IDEA Grad 2023) for winning the 2021 RGD Student Trailblazer Award with 'Peculiar Pies Annual Report' (shown above).
Check out this award-winning student design project!
'Peculiar Pies Annual Report' by Kathrin Teh (IDEA Grad 2023)
Peculiar Pies was founded as a passion project between two women of colour, and was created with the hope of bringing high-quality experimental pizzas with freshly sourced ingredients to the masses. The pizzas found at Peculiar Pies are not your typical pies, but instead feature exotic flavours from around the world, and include fresh, unconventional ingredients.
'Peculiar Pies Annual Report' by Kathrin Teh (IDEA Grad 2023)
'Peculiar Pies Annual Report' by Kathrin Teh (IDEA Grad 2023)
I decided to take a more traditional approach for potential shareholders, with some fun elements to spice things up and stay true to the brand’s image, as well as the target young demographic. I chose a limited colour palette for a vintage and artisanal feel, with the red representing pizza sauce and the cream being the batter. The typefaces I used - Traveller and Baskerville - plus the effects applied to the photography, are further meant to reinforce the aforementioned aesthetic.
'Peculiar Pies Annual Report' by Kathrin Teh (IDEA Grad 2023)
For the financials, I wanted to do something different from anything else I’ve seen, so I decided to display the content as restaurant receipts, which ended up being the perfect way to convey the perhaps otherwise boring content. In addition, the receipts also allowed me to include all the necessary information required in real financial statements, while still retaining a playful and attractive layout.
Course: IDES 243 Design Studio I
Educator Support: Vida Jurcic
About The RGD
Through the Association of Registered Graphic Designers (the RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
Representing over 4,100 design professionals, including firm owners, freelancers, managers, educators and students, the RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation.
The Certified RGD designation is a signal of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research, accessible design and ethics demonstrated through the successful completion of the RGD’s certification process.
Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
For all the 2021 RGD Trailblazer Awards winners, see rgd.ca.
For more on Kathrin see behance.net/kathrinkteh.