Congratulations to Evelyn Chua (IDEA Grad 2020) for winning 2020 Advertising & Design Club of Canada (ADCC) Student Competition Finalist in Graphic Design with 'SURPLUS – Produce Delivered'.

The objective of this student graphic design project is to make affordable organic produce directly from local farms to families across the Lower Mainland.

Inspired by ‘imperfect’ produce, SURPLUS encourages consumers to reconsider what is ‘ugly’ in appearance doesn’t affect the produces’ taste and texture. This is showcased in the colourful pattern featuring ugly produce that’s shown throughout the brand’s assets.

Project Description

In Canada, almost 400 kg of food per person is wasted every year. This costs the average household $1,766 a year.

​SURPLUS delivers affordable organic produce directly from local farms to families across the Lower Mainland. This delivery service supports local and Canadian producers by providing a new market for surplus production. 

Challenge

The challenge of this project is to combat food waste by positioning how ugly imperfect produce is more than what is on the outside while making fresh groceries affordable.

Part of their delivery service includes recipe cards showing how to best utilize their fruits and vegetables to avoid excess food waste.

Role: Branding, Illustration, UI Design
Tools: Illustrator, Photoshop, Sketch, Invision
Student Project Duration: 4 months

About the ADCC Student Awards

The ADCC awards the best student work in Canada and looks for the best portfolio pieces from students of Advertising, Graphic Design, Editorial & Book Design, and Interactive programs.

The ADCC Student Competition is a great way for students to have their work noticed by the professional community.

Winning work will be featured on the ADCC Archive, alongside work belonging to the industry’s top professionals – cementing your place in Canadian creative history, which stretches back over 70 years.

Full details about the competition are available at: http://studentawards.theadcc.ca.

Check out more award winning images by Capilano University IDEA School of Design in Vancouver at archive.theadcc.ca.

For more on Evelyn, check out evelyn-chua.com.