Congratulations to Haluka Yagi (IDEA Grad 2021) for gaining 2020 RGD Student Award Honourable Mention for the Tony Jurgilas Award for Logo Design with 'Mayday'.

Mayday is a fictional online resource that helps educate youth in British Columbia on natural disasters, and how to prepare for them. The main objective is to communicate the harsh realities we could face when we get hit with unpredictable disasters. See: Mayday: UX UI Case Study

This project was for IDES 383 Visual Communication Studio II: Interactive Concentration with Jai Djwa! 

No matter what type of project I work on—from branding, interactive, to illustration, I like to dedicate a reasonable amount of time to research. Usually, this helps lead me down a different path from what's already been done. In the case of this project, I stumbled across distress signals and calls during my research, where I found "Mayday," a word derived from the French word "m' aider" which means "help me." This became the brand name as it was recognizable by many from its use in critical scenes in movies. Looking deeper into the word, I found out that the morse code equivalent was SOS, which ultimately led me to the logo design. Whether it is design-related or relating to the project's background, we are continually learning; and this, to me, is one of the most enjoyable and enriching parts of being a designer.

Project duration: 4 weeks
Instructor: Jai Djwa

About RGD

The Association of Registered Graphic Designers (RGD) is a non-profit, professional Association that represents over 4,100 design practitioners, including firm owners, freelancers, managers, educators and students.

For all the winners, see rgd.ca.

About Tony Jurgilas, R.G.D.

Tony Jurgilas, R.G.D. is a Principal and Chief Design Strategist at 50 Carleton. He is a founding member and Past President [2001-2003] of the Association of Registered Graphic Designers. His vast experience in the graphic design industry has led to the development of successful branding and collateral campaigns across northern Ontario and abroad. He is charged with the task of maintaining 50 Carleton’s high standard of creative quality and design ethics.

For more about this UI/UX design project see halukayagi.com/mayday.