Applied Arts Georges Haroutiun $1500 Scholarships have 3 categories, IDEA19 students won them all!
The Applied Arts Scholarships were established in 2016 to mark the magazine’s 30th anniversary. Applied Arts has always been a champion of young talent, stressing the important role youth play in energizing the creative community.
IDEA School of Design Grad19 students Ashley Loo (Design category), Charmaine Cheng (Advertising category), and Jominca Engelbrecht (Illustration category) were all selected as the winners in each of their categories by Applied Arts judges.
Congratulations to them all on their well-deserved recognition and receipt of $1,500 scholarships! Applied Arts will be publishing the names of the winners in the Fall 2018 issue of Applied Arts magazine, which is also their Student Awards annual.
The Brief:
You are helping to brand an urban, mid-priced restaurant called The Harvest Room that prides itself on its changing regional menu with healthy ingredients sourced from local farmers. The clientele is mostly millennials and young families. Giving back to the community is important to The Harvest Room, so it also donates 2% of its total sales to a local food bank and shelter.
Ashley Loo (Design Scholarship)
Ashley Loo (IDEA19) won the Design portion for the Georges Haroutiun scholarship from Applied Arts Magazine! She submitted three images to the scholarship: the logo, business cards (shown above), food menus, and the drinks & desserts menu (shown below). She wanted to highlight the importance of seasonal ingredients, so she paired a season with a colour.
Charmaine Cheng (Advertising Scholarship)
This project was really challenging! I don't have a lot of experience with advertising, so I was quite nervous, but luckily I had the opportunity to be mentored by Eric Arnold, Associate Creative Director at Rethink. It was really valuable to learn from an expert and experience the whole advertising process from beginning to end. I did everything from brief writing to concept development to (attempted) food styling to photography to post-production. I'm thankful that the project was so successful, because I'm currently working on two more ads that complete this series! — Charmaine Cheng
Jominca J Engelbrecht (Illustration Scholarship)
This pattern was designed as a wallpaper for ‘The Harvest Room’ a farm-to-table restaurant. The restaurant’s focus on the community and bringing people together to share delicious food was the inspiration for the illustration.
Through my research I found vintage plates that illustrated a little scene and in turn told a story. Since plates are at the heart of sharing a meal and every meal tells a story; the different plates in the wallpaper invites further inspection into the stories surrounding ‘The Harvest Room’. Stories about the farming, preparation, community, the fresh produce and eating seasonally. Each illustration is intended to evoke a sense optimism, making customers feel good about supporting the local community and the planet. This is further carried through in the organic shapes, relaxed lines, light textures and the warm earthy colour palette. When you gather around the table at ‘The Harvest Room’ you will be reminded that we are all a part of something bigger. —Jominca J Engelbrecht
Emily R Powers (Illustration Runner-up)
For the Harvest Room restaurant I chose to make a mural in the image category. In this mural I wanted to create an eye catching and intriguing illustration that customers and passersby could take pleasure in. I created this mural with Procreate on the iPad Pro. I chose to portray a organic garden scene with a split perspective that reminds the customer of the process in which we collect its produce. Showing the food being harvested by a friendly gardener gives the customers the reminder of where their food is coming from and that it is a 100% hands on organic process. The Harvest Room prides itself on its commitment to putting love and care into every ingredient served on your plate. It is designed for all ages to enjoy featuring hidden bugs and animals throughout the scene that captures attention and gives the customers an opportunity to interact with the space. The tone is trustworthy, earthy, wholesome, sustainable and honest. — Emily Powers