Jackie Duys-Kelly has joined the faculty of the IDEA School of Design, instructing 3rd year students in research methodologies and design thinking.

Students in our 3rd year Design Thinking & Research course are exploring the process, concepts, methods, and mindsets that put people first for positively impactful design outcomes.

About Design Thinking

Jackie's course examines how design thinking is used to identify new solutions to diverse problems. Using a case study human-centred approach and working on a real world community design challenge, students explore and practice ways to apply design thinking methodology to produce impactful solutions that are culturally contextual and meet people's needs. The emerging field of design research is explored, including the value of evidence-based design; how ethnographic research can uncover audience values; and how these values can be integrated into the language of design. 

About Jackie Duys-Kelly 

Business owner, communication designer, creative facilitator, perceptive listener, big-hearted problem solver and expert navigator of visual communications, Jackie is also co-founder of the Nanaimo Design Nerds, a Certified Graphic Designer with the Graphic Designers of Canada, a Sessional Professor at VIU, PechaKucha Night Nanaimo organizer, Entrepreneurial Lead with Start up Nanaimo, a yogi, and a mother. Jackie has over 13 years of design industry experience and is a practitioner of a human-centred approach (Design Thinking) in every aspect of work and life.

Growing up in South Africa, studying in the UK, The Netherlands and Canada, Jackie completed her undergraduate degree in Communication Design at Emily Carr University of Art and Design, followed by a graduate degree at NSCAD University. Jackie has dedicated her design skills to teach, learn and practice the distinctions of design for positive impact, working with local non-profit cultural organizations, start-ups and mid-size companies.

For more info on Jackie see: awarewolfcreative.com